Recent Posts

How to organize a virtual event and make money on it

Posted by Anna on Apr 3, 2020 9:08:02 AM

Sometimes the external circumstances change too fast, and companies should be flexible enough to adapt to these changes and survive. The event industry is an excellent representation of how the whole ecosystem changed all over the world because of the restrictions to gather people in the same place. The new reality is that the vast majority of events are organized online. Keep reading to understand what are the most common types of virtual events, how to attract attendees, and what factors and risks should be taken into account during the organization process.

Read More

Topics: tapahtuman järjestäminen, Striimaus, stream, Livetohelp, webinars, virtual event

Types and Tiers of Event Sponsorship

Posted by Anna on Mar 3, 2020 2:46:10 PM

Without a doubt, event sponsorship is on the rise. It becomes more complex and isn’t only about logo placement or brand visibility anymore. Companies invest in sponsorship to achieve a set of goals and seek for customized offerings from the events. Consequently, event organizers successfully meet companies’ requirements by designing various sponsorship packages. All in all, it results in an increased number of event sponsors and the need to classify them. 

Read More

Topics: sponsori, sponsorointi, sponsor, event sponsorship, sponsoring

How to create a successful influencer marketing campaign for your event?

Posted by Anna on Feb 21, 2020 10:00:00 AM

It is hard to find a modern company that is absent on social media. Social media allow to stay connected with your audience, to build a positive brand image and brand loyalty, to improve sales and many other things. Influencer marketing goes beyond social media marketing. It involves more personal relationships between the company and the customer via influencers. These people have a strong social influence and people tend to trust their choice. Influencer marketing is basically a new form of word-of-mouth marketing. It is usually associated with endorsements and product placements in order to sell a certain product or service. The most popular platform for influencer marketing is Instagram, but every social media platform has its own influencers. 

Read More

Topics: sosiaalinen media, vaikuttajamarkkinointi, marketing, markkinointi, kampanjat, social media

Why sporting events are hard to sell?

Posted by Anna on Jan 3, 2020 10:15:00 AM

Sporting events are booming all over the world. The most famous ones are always sold out and sometimes the lottery decides who is lucky enough to attend the event. However, apart from mega sporting events there are medium and small scale events that, in fact, aren’t that easy to sell. What is ‘wrong’ with sporting events? Why they are hard to sell? What are the most common mistakes? And how to avoid them?

Read More

Topics: lipunmyynti, asiakaskokemus, events, tickets, marketing, markkinointi, sports, sport events, customer experience

Instagram as a powerful marketing tool for events

Posted by Anna on Dec 3, 2019 1:28:20 PM

Instagram became the most significant social media of today. Nowadays Instagram is not only entertaining, but also a business platform. The majority of top companies all over the world have their Instagram accounts to be closer to the audience. For events, it is a powerful marketing tool.

Read More

Topics: sosiaalinen media, tapahtumaviestintä, events, Instagram, marketing, markkinointi

Wellbeing and Sustainability - the Future of Events

Posted by Anna on Nov 4, 2019 2:08:36 PM

If you are involved in the event industry, you have probably googled something like “Trends in event management” or “Future of events”. Many sources would include sustainability and wellbeing on the list. Sustainability isn’t a new concept, but nevertheless many event organizers don’t pay enough attention to sustainability aspects during the event organization process. Wellbeing isn’t that popular among event organizers, but it can also help to organize a unique and memorable event. 

Read More

Topics: global, events, wellbeing, sustainability

The most common mistakes in online event marketing

Posted by Anna on Oct 8, 2019 10:16:20 AM

Mistakes are possible at any stage of event marketing campaign, most of the risks can be considered already before launching the event marketing campaign. Knowing other mistakes will help to deal with them better in the future. The most frequent mistakes are related to event marketing planning, scheduling, adjusting the plan, forgetting about the goals and finishing too early.

Read More

Topics: events, tickets, marketing

Event sales and ticketing in Russia

Posted by Anna on Sep 10, 2019 2:37:05 PM

Comparing to other countries, Russian event sales and event ticketing industry is quite young. The old-fashioned paper-based ticketing started to be replaced by modern ticketing solutions only about ten years ago. Eventually, the industry developed at its unique path and pace. According to PwC research, the event ticketing industry in Russia grows at an average annual rate of 7,2% during 2017-2021 (compared to 4,2% average worldwide). By the end of 2016, 60% of the tickets were electronic. Nowadays, already 90% of tickets are sold online, but the market still differs from any European or American. 

Read More

Topics: tickets

How to successfully sell merchandise online?

Posted by Anna on Aug 2, 2019 4:21:11 PM

What do you imagine when you hear “sporting event” or “music concert”? Most probably part of the image in your mind would be cheering crowds of people. Do they look similar? And what do they wear? Right, many of them would wear clothes with the attributes of a particular team or band. Without a doubt, merchandise became as important for event attendees as the event itself, especially for loyal fans. 

Read More

Topics: tickets

Global diversity of payment methods

Posted by Anna on Jul 16, 2019 3:40:23 PM

Any company involved in e-commerce business deals with online payments on an everyday basis. Preferable payment methods vary country by country and even within one country offering only a few payment options is not enough. 

Read More

Topics: tickets, payment methods, payments

Tapahtuma-alan paras blogi Suomessa

Ajatuksia tapahtumista ja tapahtumien vierestä

Liveton blogissa käsitellään viikottain mielenkiintoisia tapahtuma-alan trendejä, uutisia sekä aiheita, joista on hyötyä tapahtuman järjestämisessä. Liveton missio on auttaa tapahtumia menestymään, joten nämä blogitekstit ovat tehty sinua varten ! Tervetuloa blogiin.


Tilaa Liveton YouTube-kanava

Haluatko tietää enemmän tapahtuman järjestämisestä?

Siirry Tapahtuman Pelikirjaan

Tilaa Liveton uutiskirje sähköpostiisi!

Blogit hakusanojen mukaan

See all