Recent Posts

Instagram as a powerful marketing tool for events

Posted by Anna on Dec 3, 2019 1:28:20 PM

Instagram became the most significant social media of today. Nowadays Instagram is not only entertaining, but also a business platform. The majority of top companies all over the world have their Instagram accounts to be closer to the audience. For events, it is a powerful marketing tool.

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Topics: sosiaalinen media, tapahtumaviestintä, events, Instagram, marketing, markkinointi

Wellbeing and Sustainability - the Future of Events

Posted by Anna on Nov 4, 2019 2:08:36 PM

If you are involved in the event industry, you have probably googled something like “Trends in event management” or “Future of events”. Many sources would include sustainability and wellbeing on the list. Sustainability isn’t a new concept, but nevertheless many event organizers don’t pay enough attention to sustainability aspects during the event organization process. Wellbeing isn’t that popular among event organizers, but it can also help to organize a unique and memorable event. 

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Topics: global, events, wellbeing, sustainability

The most common mistakes in online event marketing

Posted by Anna on Oct 8, 2019 10:16:20 AM

Mistakes are possible at any stage of event marketing campaign, most of the risks can be considered already before launching the event marketing campaign. Knowing other mistakes will help to deal with them better in the future. The most frequent mistakes are related to event marketing planning, scheduling, adjusting the plan, forgetting about the goals and finishing too early.

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Topics: events, tickets, marketing

Event sales and ticketing in Russia

Posted by Anna on Sep 10, 2019 2:37:05 PM

Comparing to other countries, Russian event sales and event ticketing industry is quite young. The old-fashioned paper-based ticketing started to be replaced by modern ticketing solutions only about ten years ago. Eventually, the industry developed at its unique path and pace. According to PwC research, the event ticketing industry in Russia grows at an average annual rate of 7,2% during 2017-2021 (compared to 4,2% average worldwide). By the end of 2016, 60% of the tickets were electronic. Nowadays, already 90% of tickets are sold online, but the market still differs from any European or American. 

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Topics: tickets

How to successfully sell merchandise online?

Posted by Anna on Aug 2, 2019 4:21:11 PM

What do you imagine when you hear “sporting event” or “music concert”? Most probably part of the image in your mind would be cheering crowds of people. Do they look similar? And what do they wear? Right, many of them would wear clothes with the attributes of a particular team or band. Without a doubt, merchandise became as important for event attendees as the event itself, especially for loyal fans. 

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Topics: tickets

Global diversity of payment methods

Posted by Anna on Jul 16, 2019 3:40:23 PM

Any company involved in e-commerce business deals with online payments on an everyday basis. Preferable payment methods vary country by country and even within one country offering only a few payment options is not enough. 

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Topics: tickets, payment methods, payments

Customer service - a hidden key to your success

Posted by Anna on Jun 11, 2019 1:40:32 PM


Any business is a complex system of departments with various roles and responsibilities. If one of those elements works in a wrong way, the whole system is under threat. Customer service is one of those elements, but some companies still underestimate the importance of providing a good customer service. While others already get the consumers’ love and loyalty thanks to their great customer service. Event industry is not an exception. Let’s explore how the superb customer service can lead to better results in sales, loyalty indicators and other business areas.  


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Topics: tickets, customer service

Unobvious tips to boost your event sales

Posted by Anna on May 22, 2019 2:17:35 PM


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Topics: events, tickets

Event industry globally: economic insights

Posted by Anna on Apr 15, 2019 11:31:54 AM

Without any doubt, statistics, data and analytics have always been crucial for event organizers. It helps to understand your customers better, to allocate resources properly and to increase the profit eventually.  

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Topics: global, events

How to use headphones at your event?

Posted by Anna on Apr 2, 2019 2:30:31 PM

Source: Press Service of the Winter Universiade 2019 Directorate

Liveto is always on the go and goes global! This spring our team had a chance to attend two inspiring events: International Confex event in London and Winter Universiade in Krasnoyarsk, Russia. Surprisingly, we came back from these completely different events with a common conclusion: headphones bring the future for the event organizers! How just a simple headset may help your event to succeed?

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