Social media has a high potential for the future development of your business. You might ask how to use this potential in a valuable way? And why should you focus that much on social media? There are several ways how strategic social media activities can help your business and/or event:
Live streaming is growing in popularity day by day because of its competitive advantages over the recorded videos. Live streaming events are a great way to engage with your audience and get instant feedback. Viewers are also more likely to trust in the live broadcast due to the realistic environment and on-going performance without any additional editing. However, it doesn’t mean that event organizers put less effort into organizing a live stream.
Without a doubt, it’s hard to imagine our modern lives without the Internet. People want to stay online 24/7 and attending an event isn’t an excuse to turn off your smartphone. To satisfy this need of the 21st-century, an Internet connection should be provided by setting up a Wi-Fi connection.
We've collected the six best platforms for hosting a webinar. Read below what would be the best platform for you and your company.
Have you ever organized a free event? Or do you consider hosting a free of charge event? These events can be a nice way to increase brand recognition, draw attention or promote something. Nevertheless, in many cases, they are associated with relatively big organizational expenses, but the absence of noticeable result. Continue reading to get to know the disadvantages of hosting a free event and why businesses should avoid organizing their events for free.
Sometimes the external circumstances change too fast, and companies should be flexible enough to adapt to these changes and survive. The event industry is an excellent representation of how the whole ecosystem changed all over the world because of the restrictions to gather people in the same place. The new reality is that the vast majority of events are organized online. Keep reading to understand what are the most common types of virtual events, how to attract attendees, and what factors and risks should be taken into account during the organization process.
Without a doubt, event sponsorship is on the rise. It becomes more complex and isn’t only about logo placement or brand visibility anymore. Companies invest in sponsorship to achieve a set of goals and seek for customized offerings from the events. Consequently, event organizers successfully meet companies’ requirements by designing various sponsorship packages. All in all, it results in an increased number of event sponsors and the need to classify them.
It is hard to find a modern company that is absent on social media. Social media allow to stay connected with your audience, to build a positive brand image and brand loyalty, to improve sales and many other things. Influencer marketing goes beyond social media marketing. It involves more personal relationships between the company and the customer via influencers. These people have a strong social influence and people tend to trust their choice. Influencer marketing is basically a new form of word-of-mouth marketing. It is usually associated with endorsements and product placements in order to sell a certain product or service. The most popular platform for influencer marketing is Instagram, but every social media platform has its own influencers.
Sporting events are booming all over the world. The most famous ones are always sold out and sometimes the lottery decides who is lucky enough to attend the event. However, apart from mega sporting events there are medium and small scale events that, in fact, aren’t that easy to sell. What is ‘wrong’ with sporting events? Why they are hard to sell? What are the most common mistakes? And how to avoid them?
Instagram became the most significant social media of today. Nowadays Instagram is not only entertaining, but also a business platform. The majority of top companies all over the world have their Instagram accounts to be closer to the audience. For events, it is a powerful marketing tool.