Event planning is one of the top 5 most stressful jobs in the world. Liveto’s staff knows this is true – we have years of experience in cooperating with event organizers. We want to give you a hunch of the things you should consider when starting to plan your first own event.
Start with why!
These Simon Sinek’s famous words apply also to event planning. The very first step is to figure out the purpose of your event. Why, what and how – find answers to these questions first! Be realistic and consider, would there be enough demand for this kind of event. Often beginners in event organizing fall in love with their own ideas and cannot be realistic about it.
The competition is hard in the world of events. The key to success is to reach your potential customers and gain their interest. You need to share your vision with the world. By creating a story for your event, you can find the right people who share same values as you.
Creating your own story is the cheapest part of the marketing. With influential story you’ll be able to stand out from the competitors!
Ticket sales: part of the success
Think, how much your potential customers are ready to pay to attend your event, and how to engage them to buy their tickets in advance. Clarify what are the mission and vision of your team, and the goals you want to achieve in ticket sales. Pre-sale is an effective way to measure, how well has your marketing worked for potential customers.