Partner sales for a virtual event

As with traditional in-person events, partners and partner sales are an important part of virtual events too. For example, partners can be used to boost pre-sales, create awareness and share expertise. Partner sales are also an important part of the event from a financial point of view, as some events are entirely funded by partners. This blog post presents concrete tips for event organizers on partner sales for a virtual event. Also check our blog post about how to attract virtual event sponsors!

Top 10 reasons to get partners

• Financial support
• Efficiency on sales 
• Visibility and awareness through partners
• Better reach of potential participants
• Partners provide added value to participants through quality content
• Productive assistance and support for the organization of the event
• Opportunity to exchange services and expertise
• Increasing the visibility of the event
• Reinforcement of certain images, e.g. responsibility
• Increased networks

How to make partners visible in a virtual event?

Planning for partner sales should start well in advance and should be done with sufficient time. It is also important to identify the person who will be responsible for the partners and act as their contact person.

Partners should be noticed well before the event, for example with marketing and communications. During the event, partners can be made visible as part of the event in a variety of ways. For example, a partner can be visible in:

• Props in the broadcast studio
• Videos and images included in the broadcast
• Half time show of the broadcast
• Marketing materials of the virtual event
• Virtual event platform visuals
• Sponsorship of a workshop, coffee room or broadcast
• In the prizes of the giveaway
• In your own partner department

Building partnership packages

Partner sales can be built at different levels and prices. When building them, it is worth bearing in mind what, to whom and why you are selling, and how you can create value for the partners. Before approaching partners, you need to have developed a complete idea of the partnership and why it is worth pursuing.

The partner package can be very simple, for example just a logo in the virtual event’s lobby, or very rich, including a wide range of visibility, participation in the event and communication tools on the event platform. To support sales, we compiled a list of what can be offered to partners: 

• Visibility:

- on the event’s website and social media
- on event’s materials, e.g. on a ticket or brochure
- on the virtual platform
-on props in the broadcast studio 
- in the broadcast, e.g. partner’s own speech or advertisement

• Named broadcast or workshop
• Tickets for the event
• Discount code campaign 
• Advertising campaign on social media
• Partner room 

The event organizer can influence the quantity and quality of content in the partner room and, if they wish, check it before the materials are placed on the event platform. Different packages may contain a different number of permitted materials. A partner room may contain, among with other things:

• Text
• Links and buttons
• Images
• Brochures
• Videos
• Giveaways
• Polls
• Own chat
• Own group video discussion rooms
  
  
  

Top 10 reasons for a partner to participate in a virtual event

1. You will increase awareness and visibility for your organization and brand - the virtual event platform is usually open for several weeks, so visibility is long-lasting
2. You can present your products and services
3. You can communicate directly with potential customers on the event platform
4. Remote access allows you to reach customers from all over the world, depending on the event
5. You can increase your sales
6. Meetings and new contacts
7. Easy to participate
8. Stay updated on new types of events
9. Get analytics on the number of visitors in your room - valuable data for marketing, for example
10. A virtual event is a cost-effective way to market your event, without having to travel to a physical venue

Are you organizing a virtual or other event and the platform solutions are still open? Liveto is a unified event platform that includes the most important tools for in-person-, virtual- and hybrid events. Contact us and let's talk!