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Collaboration with Finnish Cheerleading Federation

The Finnish Cheerleading Federation (SCL) develops and supervises cheerleading in Finland. Josefina Palvalin is the event coordinator of the Finnish Cheerleading Federation and shares her experiences on how to organize a virtual event which was filmed in three different cities. 

Finnish Cheerleading Federation:

  • Founded in 1995
  • Nationwide sports federation
  • Employs six people fulltime
  • Held its first virtual event in 2020
  • Cooperation with Liveto started in 2020


The purpose of Finnish Cheerleading Federation (SCL) is to develop the sport, monitor the interest of sports enthusiasts and promote cheerleading activities. They unite all Finnish cheerleading clubs nationwide and in addition offer event training and top sport activities. 

A new kind of competition event concept

Under normal circumstances the SCL events can have up to 1,000 to 3,500 competitors in addition to the general public. 

Competition and training events, as well as camping activities are an important part of SCL’s operations. In 2020 however, new circumstances complicated the organization of cheerleading events and camps significantly. The rehearsals were stopped in spring and fall and the competitions were in danger of being cancelled altogether. 

In the spring of 2020, SCL had to start thinking about new ways of implementing the organization of the competitions. They had developed a wide range of different options for the execution of their events and ended up choosing virtual events, especially for the security of the athletes. 

Digital satellite event in cooperation with Liveto

SCL named their own event concept as Digisatellite and it was implemented on Liveto’s virtual event platform. 

The digisatellite was used to present the Glory-event as a stream which was filmed simultaneously in three different cities on the same day: Helsinki, Jyväskylä and Oulu. Each city had a number of competitors in their locations whose performances were filmed. The stream was then embedded in the Liveto platform where the participants i.e. the audience, judges and competitors were able to discuss and comment about the competition on the chat. 

Palvalin says that the successful cooperation with Liveto began at a fairly early stage in the spring of 2020 and by planning together, a competitive and suitable solution was found that fit the needs of SCL. 

"Liveto is progressive and eager to try something new." - Josefina Palvalin, SCL Event Coordinator

According to Palvalin, implementation of an event on a virtual event platform is a clear process. They were able to reach their contact person quickly and any uncertainty or ambiguities were resolved as soon as possible. Palvalin describes Liveto as innovative and eager to try something new by working together and this has been, in her opinion, Liveto’s advantage. 

Are you interested in organizing a virtual event? Liveto’s Virtual Academy is now open and will guide you through step by step on how to make your next virtual event a success. 

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