It is hard to find a modern company that is absent on social media. Social media allow to stay connected with your audience, to build a positive brand image and brand loyalty, to improve sales and many other things. Influencer marketing goes beyond social media marketing. It involves more personal relationships between the company and the customer via influencers. These people have a strong social influence and people tend to trust their choice. Influencer marketing is basically a new form of word-of-mouth marketing. It is usually associated with endorsements and product placements in order to sell a certain product or service. The most popular platform for influencer marketing is Instagram, but every social media platform has its own influencers.