Event planning is one of the top 5 most stressful jobs in the world. Liveto’s staff knows this is true – we have years of experience in cooperating with event organizers. We want to give you a hunch of the things you should consider when starting to plan your first own event.
Mistakes are possible at any stage of event marketing campaign, most of the risks can be considered already before launching the event marketing campaign. Knowing other mistakes will help to deal with them better in the future. The most frequent mistakes are related to event marketing planning, scheduling, adjusting the plan, forgetting about the goals and finishing too early.
Comparing to other countries, Russian event sales and event ticketing industry is quite young. The old-fashioned paper-based ticketing started to be replaced by modern ticketing solutions only about ten years ago. Eventually, the industry developed at its unique path and pace. According to PwC research, the event ticketing industry in Russia grows at an average annual rate of 7,2% during 2017-2021 (compared to 4,2% average worldwide). By the end of 2016, 60% of the tickets were electronic. Nowadays, already 90% of tickets are sold online, but the market still differs from any European or American.
What do you imagine when you hear “sporting event” or “music concert”? Most probably part of the image in your mind would be cheering crowds of people. Do they look similar? And what do they wear? Right, many of them would wear clothes with the attributes of a particular team or band. Without a doubt, merchandise became as important for event attendees as the event itself, especially for loyal fans.
Any company involved in e-commerce business deals with online payments on an everyday basis. Preferable payment methods vary country by country and even within one country offering only a few payment options is not enough.
Any business is a complex system of departments with various roles and responsibilities. If one of those elements works in a wrong way, the whole system is under threat. Customer service is one of those elements, but some companies still underestimate the importance of providing a good customer service. While others already get the consumers’ love and loyalty thanks to their great customer service. Event industry is not an exception. Let’s explore how the superb customer service can lead to better results in sales, loyalty indicators and other business areas.