Why sporting events are hard to sell?

Posted by Anna on Jan 3, 2020 10:15:00 AM

Sporting events are booming all over the world. The most famous ones are always sold out and sometimes the lottery decides who is lucky enough to attend the event. However, apart from mega sporting events there are medium and small scale events that, in fact, aren’t that easy to sell. What is ‘wrong’ with sporting events? Why they are hard to sell? What are the most common mistakes? And how to avoid them?

Read More

Topics: lipunmyynti, asiakaskokemus, events, tickets, marketing, markkinointi, sports, sport events, customer experience

How to start planning your own event?

Posted by Titta on Oct 22, 2019 12:59:49 PM

Event planning is one of the top 5 most stressful jobs in the world. Liveto’s staff knows this is true – we have years of experience in cooperating with event organizers. We want to give you a hunch of the things you should consider when starting to plan your first own event.

Read More

Topics: events, tickets, marketing, guide

The most common mistakes in online event marketing

Posted by Anna on Oct 8, 2019 10:16:20 AM

Mistakes are possible at any stage of event marketing campaign, most of the risks can be considered already before launching the event marketing campaign. Knowing other mistakes will help to deal with them better in the future. The most frequent mistakes are related to event marketing planning, scheduling, adjusting the plan, forgetting about the goals and finishing too early.

Read More

Topics: events, tickets, marketing

Event sales and ticketing in Russia

Posted by Anna on Sep 10, 2019 2:37:05 PM

Comparing to other countries, Russian event sales and event ticketing industry is quite young. The old-fashioned paper-based ticketing started to be replaced by modern ticketing solutions only about ten years ago. Eventually, the industry developed at its unique path and pace. According to PwC research, the event ticketing industry in Russia grows at an average annual rate of 7,2% during 2017-2021 (compared to 4,2% average worldwide). By the end of 2016, 60% of the tickets were electronic. Nowadays, already 90% of tickets are sold online, but the market still differs from any European or American. 

Read More

Topics: tickets

How to successfully sell merchandise online?

Posted by Anna on Aug 2, 2019 4:21:11 PM

What do you imagine when you hear “sporting event” or “music concert”? Most probably part of the image in your mind would be cheering crowds of people. Do they look similar? And what do they wear? Right, many of them would wear clothes with the attributes of a particular team or band. Without a doubt, merchandise became as important for event attendees as the event itself, especially for loyal fans. 

Read More

Topics: tickets

Global diversity of payment methods

Posted by Anna on Jul 16, 2019 3:40:23 PM

Any company involved in e-commerce business deals with online payments on an everyday basis. Preferable payment methods vary country by country and even within one country offering only a few payment options is not enough. 

Read More

Topics: tickets, payment methods, payments

Customer service - a hidden key to your success

Posted by Anna on Jun 11, 2019 1:40:32 PM


Any business is a complex system of departments with various roles and responsibilities. If one of those elements works in a wrong way, the whole system is under threat. Customer service is one of those elements, but some companies still underestimate the importance of providing a good customer service. While others already get the consumers’ love and loyalty thanks to their great customer service. Event industry is not an exception. Let’s explore how the superb customer service can lead to better results in sales, loyalty indicators and other business areas.  


Read More

Topics: tickets, customer service

Unobvious tips to boost your event sales

Posted by Anna on May 22, 2019 2:17:35 PM


Read More

Topics: events, tickets

Tapahtuma-alan paras blogi Suomessa

Ajatuksia tapahtumista ja tapahtumien vierestä

Liveton blogissa käsitellään viikottain mielenkiintoisia tapahtuma-alan trendejä, uutisia sekä aiheita, joista on hyötyä tapahtuman järjestämisessä. Liveton missio on auttaa tapahtumia menestymään, joten nämä blogitekstit ovat tehty sinua varten ! Tervetuloa blogiin.


Tilaa Liveton YouTube-kanava

Haluatko tietää enemmän tapahtuman järjestämisestä?

Siirry Tapahtuman Pelikirjaan

Tilaa Liveton uutiskirje sähköpostiisi!

Blogit hakusanojen mukaan

See all