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Podcasteja tapahtuman järjestäjille

Posted by Kaisa on 08.05.2020

Podcastit ovat nousseet Suomessakin tärkeäksi osaksi kulttuuria sekä ihmisten arkea. Podcastit ovat useille henkilöille mieluisaa ajanvietettä, keino rentoutua sekä myös mahdollisuus oppia jotain uutta. Toisinaan itseä kiinnostavan sisällön etsiminen saattaa tuntua haasteelliselta, joten kokosimme tapahtuma-alalla työskenteleville, tai siitä kiinnostuneille, suunnattua kuunneltavaa. Kaikki viisi alla olevaa podcastia löytyvät muun muassa Spotifysta.

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Topics: tapahtuman järjestäminen, tapahtumajärjestäjä, events, tapahtuma-ala, marketing

How to create a successful influencer marketing campaign for your event?

Posted by Anna on 21.02.2020

It is hard to find a modern company that is absent on social media. Social media allow to stay connected with your audience, to build a positive brand image and brand loyalty, to improve sales and many other things. Influencer marketing goes beyond social media marketing. It involves more personal relationships between the company and the customer via influencers. These people have a strong social influence and people tend to trust their choice. Influencer marketing is basically a new form of word-of-mouth marketing. It is usually associated with endorsements and product placements in order to sell a certain product or service. The most popular platform for influencer marketing is Instagram, but every social media platform has its own influencers. 

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Topics: sosiaalinen media, vaikuttajamarkkinointi, marketing, markkinointi, kampanjat, social media

Why sporting events are hard to sell?

Posted by Anna on 03.01.2020

Sporting events are booming all over the world. The most famous ones are always sold out and sometimes the lottery decides who is lucky enough to attend the event. However, apart from mega sporting events there are medium and small scale events that, in fact, aren’t that easy to sell. What is ‘wrong’ with sporting events? Why they are hard to sell? What are the most common mistakes? And how to avoid them?

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Topics: lipunmyynti, asiakaskokemus, events, tickets, marketing, markkinointi, sports, sport events, customer experience

Instagram as a powerful marketing tool for events

Posted by Anna on 03.12.2019

Instagram became the most significant social media of today. Nowadays Instagram is not only entertaining, but also a business platform. The majority of top companies all over the world have their Instagram accounts to be closer to the audience. For events, it is a powerful marketing tool.

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Topics: sosiaalinen media, tapahtumaviestintä, events, Instagram, marketing, markkinointi

How to start planning your own event?

Posted by Titta on 22.10.2019

Event planning is one of the top 5 most stressful jobs in the world. Liveto’s staff knows this is true – we have years of experience in cooperating with event organizers. We want to give you a hunch of the things you should consider when starting to plan your first own event.

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Topics: events, tickets, marketing, guide

The most common mistakes in online event marketing

Posted by Anna on 08.10.2019

Mistakes are possible at any stage of event marketing campaign, most of the risks can be considered already before launching the event marketing campaign. Knowing other mistakes will help to deal with them better in the future. The most frequent mistakes are related to event marketing planning, scheduling, adjusting the plan, forgetting about the goals and finishing too early.

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Topics: events, tickets, marketing

Tapahtuma-alan paras blogi Suomessa

Ajatuksia tapahtumista ja tapahtumien vierestä

Liveton blogissa käsitellään viikottain mielenkiintoisia tapahtuma-alan trendejä, uutisia sekä aiheita, joista on hyötyä tapahtuman järjestämisessä. Liveton missio on auttaa tapahtumia menestymään, joten nämä blogitekstit ovat tehty sinua varten ! Tervetuloa blogiin.


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