Why sporting events are hard to sell?

Posted by Anna on Jan 3, 2020 10:15:00 AM

Sporting events are booming all over the world. The most famous ones are always sold out and sometimes the lottery decides who is lucky enough to attend the event. However, apart from mega sporting events there are medium and small scale events that, in fact, aren’t that easy to sell. What is ‘wrong’ with sporting events? Why they are hard to sell? What are the most common mistakes? And how to avoid them?

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Topics: lipunmyynti, asiakaskokemus, events, tickets, marketing, markkinointi, sports, sport events, customer experience

Instagram as a powerful marketing tool for events

Posted by Anna on Dec 3, 2019 1:28:20 PM

Instagram became the most significant social media of today. Nowadays Instagram is not only entertaining, but also a business platform. The majority of top companies all over the world have their Instagram accounts to be closer to the audience. For events, it is a powerful marketing tool.

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Topics: sosiaalinen media, tapahtumaviestintä, events, Instagram, marketing, markkinointi

How to build the best possible customer experience?

Posted by Titta on Nov 15, 2019 3:19:37 PM

Building a customer experience is one of the backbones of a successful event, but it’s often forgotten during the event planning process, simply because the event organizers are too busy with other things. The world is full of events nowadays, so standing out from the competitors is more difficult. This is why the meaning of customer experience shouldn’t be forgotten – it’s one of the most important competitive advantages also in the world of events!

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Topics: events, customer service, guide

Wellbeing and Sustainability - the Future of Events

Posted by Anna on Nov 4, 2019 2:08:36 PM

If you are involved in the event industry, you have probably googled something like “Trends in event management” or “Future of events”. Many sources would include sustainability and wellbeing on the list. Sustainability isn’t a new concept, but nevertheless many event organizers don’t pay enough attention to sustainability aspects during the event organization process. Wellbeing isn’t that popular among event organizers, but it can also help to organize a unique and memorable event. 

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Topics: global, events, wellbeing, sustainability

How to start planning your own event?

Posted by Titta on Oct 22, 2019 12:59:49 PM

Event planning is one of the top 5 most stressful jobs in the world. Liveto’s staff knows this is true – we have years of experience in cooperating with event organizers. We want to give you a hunch of the things you should consider when starting to plan your first own event.

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Topics: events, tickets, marketing, guide

The most common mistakes in online event marketing

Posted by Anna on Oct 8, 2019 10:16:20 AM

Mistakes are possible at any stage of event marketing campaign, most of the risks can be considered already before launching the event marketing campaign. Knowing other mistakes will help to deal with them better in the future. The most frequent mistakes are related to event marketing planning, scheduling, adjusting the plan, forgetting about the goals and finishing too early.

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Topics: events, tickets, marketing

Threat of terrorism in events

Posted by Titta on Sep 18, 2019 11:37:05 AM

In past few years we have faced many terrible terrorist incidents in different parts of the world. Some of these attacks have taken place in public events: concerts, sport events and outdoor fairs. Especially the suicide bombing at Ariana Grande concert in Manchester 2017 has made us think the safety and security policies in events more than before.

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Topics: global, events, safety and security

Unobvious tips to boost your event sales

Posted by Anna on May 22, 2019 2:17:35 PM


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Topics: events, tickets

Event industry globally: economic insights

Posted by Anna on Apr 15, 2019 11:31:54 AM

Without any doubt, statistics, data and analytics have always been crucial for event organizers. It helps to understand your customers better, to allocate resources properly and to increase the profit eventually.  

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Topics: global, events

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