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6 best platforms for hosting a webinar

Posted by Anna on May 15, 2020 9:00:00 AM

We've collected the six best platforms for hosting a webinar. Read below what would be the best platform for you and your company.

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Topics: events, webinars, virtual event

Podcasteja tapahtuman järjestäjille

Posted by Kaisa on May 8, 2020 11:23:43 AM

Podcastit ovat nousseet Suomessakin tärkeäksi osaksi kulttuuria sekä ihmisten arkea. Podcastit ovat useille henkilöille mieluisaa ajanvietettä, keino rentoutua sekä myös mahdollisuus oppia jotain uutta. Toisinaan itseä kiinnostavan sisällön etsiminen saattaa tuntua haasteelliselta, joten kokosimme tapahtuma-alalla työskenteleville, tai siitä kiinnostuneille, suunnattua kuunneltavaa. Kaikki viisi alla olevaa podcastia löytyvät muun muassa Spotifysta.

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Topics: tapahtuman järjestäminen, tapahtumajärjestäjä, events, tapahtuma-ala, marketing

3 Reasons You Shouldn't Organize Free Events

Posted by Anna on Apr 28, 2020 9:15:00 AM

Have you ever organized a free event? Or do you consider hosting a free of charge event? These events can be a nice way to increase brand recognition, draw attention or promote something. Nevertheless, in many cases, they are associated with relatively big organizational expenses, but the absence of noticeable result. Continue reading to get to know the disadvantages of hosting a free event and why businesses should avoid organizing their events for free.

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Topics: tapahtuman järjestäminen, tapahtuman suunnittelu, events, ilmaistapahtuma

The best books for event managers

Posted by Kaisa on Apr 23, 2020 11:30:00 AM

At this time when it is recommended to stay indoors, what would be a better thing to do than to read interesting and instructive books. We have compiled a list of books that are useful for everyone working in the event industry. The books that we recommend are about event planning, conferences, meetings, sustainability, safety, and creativity.

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Topics: tapahtuman järjestäminen, tapahtumaturvallisuus, events, ympäristö, tapahtuma-ala, sustainability, verkostoituminen

Why sporting events are hard to sell?

Posted by Anna on Jan 3, 2020 10:15:00 AM

Sporting events are booming all over the world. The most famous ones are always sold out and sometimes the lottery decides who is lucky enough to attend the event. However, apart from mega sporting events there are medium and small scale events that, in fact, aren’t that easy to sell. What is ‘wrong’ with sporting events? Why they are hard to sell? What are the most common mistakes? And how to avoid them?

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Topics: lipunmyynti, asiakaskokemus, events, tickets, marketing, markkinointi, sports, sport events, customer experience

Instagram as a powerful marketing tool for events

Posted by Anna on Dec 3, 2019 1:28:20 PM

Instagram became the most significant social media of today. Nowadays Instagram is not only entertaining, but also a business platform. The majority of top companies all over the world have their Instagram accounts to be closer to the audience. For events, it is a powerful marketing tool.

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Topics: sosiaalinen media, tapahtumaviestintä, events, Instagram, marketing, markkinointi

How to build the best possible customer experience?

Posted by Titta on Nov 15, 2019 3:19:37 PM

Building a customer experience is one of the backbones of a successful event, but it’s often forgotten during the event planning process, simply because the event organizers are too busy with other things. The world is full of events nowadays, so standing out from the competitors is more difficult. This is why the meaning of customer experience shouldn’t be forgotten – it’s one of the most important competitive advantages also in the world of events!

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Topics: events, customer service, guide

Wellbeing and Sustainability - the Future of Events

Posted by Anna on Nov 4, 2019 2:08:36 PM

If you are involved in the event industry, you have probably googled something like “Trends in event management” or “Future of events”. Many sources would include sustainability and wellbeing on the list. Sustainability isn’t a new concept, but nevertheless many event organizers don’t pay enough attention to sustainability aspects during the event organization process. Wellbeing isn’t that popular among event organizers, but it can also help to organize a unique and memorable event. 

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Topics: global, events, wellbeing, sustainability

How to start planning your own event?

Posted by Titta on Oct 22, 2019 12:59:49 PM

Event planning is one of the top 5 most stressful jobs in the world. Liveto’s staff knows this is true – we have years of experience in cooperating with event organizers. We want to give you a hunch of the things you should consider when starting to plan your first own event.

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Topics: events, tickets, marketing, guide

The most common mistakes in online event marketing

Posted by Anna on Oct 8, 2019 10:16:20 AM

Mistakes are possible at any stage of event marketing campaign, most of the risks can be considered already before launching the event marketing campaign. Knowing other mistakes will help to deal with them better in the future. The most frequent mistakes are related to event marketing planning, scheduling, adjusting the plan, forgetting about the goals and finishing too early.

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Topics: events, tickets, marketing

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Ajatuksia tapahtumista ja tapahtumien vierestä

Liveton blogissa käsitellään viikottain mielenkiintoisia tapahtuma-alan trendejä, uutisia sekä aiheita, joista on hyötyä tapahtuman järjestämisessä. Liveton missio on auttaa tapahtumia menestymään, joten nämä blogitekstit ovat tehty sinua varten ! Tervetuloa blogiin.


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