We've collected the six best platforms for hosting a webinar. Read below what would be the best platform for you and your company.
Podcastit ovat nousseet Suomessakin tärkeäksi osaksi kulttuuria sekä ihmisten arkea. Podcastit ovat useille henkilöille mieluisaa ajanvietettä, keino rentoutua sekä myös mahdollisuus oppia jotain uutta. Toisinaan itseä kiinnostavan sisällön etsiminen saattaa tuntua haasteelliselta, joten kokosimme tapahtuma-alalla työskenteleville, tai siitä kiinnostuneille, suunnattua kuunneltavaa. Kaikki viisi alla olevaa podcastia löytyvät muun muassa Spotifysta.
Have you ever organized a free event? Or do you consider hosting a free of charge event? These events can be a nice way to increase brand recognition, draw attention or promote something. Nevertheless, in many cases, they are associated with relatively big organizational expenses, but the absence of noticeable result. Continue reading to get to know the disadvantages of hosting a free event and why businesses should avoid organizing their events for free.
At this time when it is recommended to stay indoors, what would be a better thing to do than to read interesting and instructive books. We have compiled a list of books that are useful for everyone working in the event industry. The books that we recommend are about event planning, conferences, meetings, sustainability, safety, and creativity.
Sporting events are booming all over the world. The most famous ones are always sold out and sometimes the lottery decides who is lucky enough to attend the event. However, apart from mega sporting events there are medium and small scale events that, in fact, aren’t that easy to sell. What is ‘wrong’ with sporting events? Why they are hard to sell? What are the most common mistakes? And how to avoid them?
Instagram became the most significant social media of today. Nowadays Instagram is not only entertaining, but also a business platform. The majority of top companies all over the world have their Instagram accounts to be closer to the audience. For events, it is a powerful marketing tool.
Building a customer experience is one of the backbones of a successful event, but it’s often forgotten during the event planning process, simply because the event organizers are too busy with other things. The world is full of events nowadays, so standing out from the competitors is more difficult. This is why the meaning of customer experience shouldn’t be forgotten – it’s one of the most important competitive advantages also in the world of events!
If you are involved in the event industry, you have probably googled something like “Trends in event management” or “Future of events”. Many sources would include sustainability and wellbeing on the list. Sustainability isn’t a new concept, but nevertheless many event organizers don’t pay enough attention to sustainability aspects during the event organization process. Wellbeing isn’t that popular among event organizers, but it can also help to organize a unique and memorable event.
Event planning is one of the top 5 most stressful jobs in the world. Liveto’s staff knows this is true – we have years of experience in cooperating with event organizers. We want to give you a hunch of the things you should consider when starting to plan your first own event.
Mistakes are possible at any stage of event marketing campaign, most of the risks can be considered already before launching the event marketing campaign. Knowing other mistakes will help to deal with them better in the future. The most frequent mistakes are related to event marketing planning, scheduling, adjusting the plan, forgetting about the goals and finishing too early.